The Convergence of Online and Offline Editorial

Posted on December 2, 2003
Filed Under Journalism, Paid Content, RSS, User Generated |

Another good article the Onine Journalism Review on “Moving Online into the Newsroom“.

To the leaders of these organizations, the writing is on the wall: Print circulation is down, online use is up. Newspaper readers are going online for their news, and often they’re going to portals like Yahoo — not to their local paper — for updates.

Rusty Coats, director of new media at MORI Research, hits the nail on the head with:

Papers everywhere have been grappling for years with the fact that — for an ever-growing part of the population — digital media just works better than analog media, Coats said.”Readership studies show “it’s not startribune.com that’s replacing the Star Tribune. It is online as a medium that is replacing print as a medium for some people,” he said.

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