Circulation down at FT but 80,000 paying for FT.com

Posted on May 2, 2005
Filed Under Paid Content |

Pearson Chairman Dennis Stevenson commented that: 

"The fact is the FT’s circulation always suffers in recession. However the FT’s circulation in the U.K. has gone down further than you would expect - it has happened at a time when 80,000 people are looking at FT.com and paying to do so."

Good answer, but I bet you any money they would prefer 80,000 readers of the paper.  Difficult to compare the two media forms but in simple terms if you compare revenue per edition (advertising and cover price) the newspaper will generate at least 10 times what each "edition" of FT.com generates. 

Comments

Leave a Comment

If you would like to make a comment, please fill out the form below.

Name (required)

Email (required)

Website

Comments

Blogroll


Categories


Archives