LA Times chases readers with shorter celebrity focused stories
Posted on October 3, 2005
Filed Under Advertising, Newspapers |
WSJ.com reports that:
After five years of sagging circulation and
advertising, new managers at the (LA) Times are pushing for more coverage of
Hollywood and celebrities. They want shorter stories and more regional
reporting in the intensely competitive bedroom communities around Los
Angeles. And there is a campaign for more combination coverage linking the paper and its Web site.
They are looking to turn around an 18% drop in circulation the title has experienced in the last 5 years.
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