Local advertiser move into TV via Spot Runner

Posted on December 19, 2006
Filed Under Advertising, Future, Newspapers, Uncategorized |

WSJ reports on how small busineses are tailoring off-the-shelf TV ads for as little as $499 …

The ads are courtesy of Los Angeles ad firm Spot Runner, which uses its Web site to offer a menu of ready-made ads designed for different types of businesses. With a click of the mouse on their computers, doctors, dentists, real-estate brokers and others can select a format and add personal information such as phone numbers and logos.

In time this is likely to lead to even more pressure on the local newspaper market.

And while local advertisers’ individual marketing budgets are usually pocket change to big ad agencies and media companies, the sector in aggregate generates a sizable amount of money. Local newspapers, for instance, generated $17.5 billion in ad revenue in the first nine months of this year, according to TNS Media Intelligence — much of it from small businesses. With television now seeing weaker growth in traditional advertising, these small marketers are beginning to look attractive. 

 

 

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