Start-up will seek out content being used without permission

Posted on December 19, 2006
Filed Under Copyright, Digitisation, Future, Newspapers, Paid Content, Search, User Generated, Weblogs |

Start-up founded by ex-Yahoo and Verisign execs will help content owners work out if there material is being used withlout permission. Might not be welcomed by social networking / blooging sites:

Attributor analyzes the content of clients, who could range from individuals to big media companies, using a technique known as “digital fingerprinting,” which determines unique and identifying characteristics of content. It uses these digital fingerprints to search its index of the Web for the content. The company claims to be able to spot a customer’s content based on the appearance of as little as a few sentences of text or a few seconds of audio or video. It will provide customers with alerts and a dashboard of identified uses of their content on the Web and the context in which it is used.

And.

Its co-founders, former Yahoo Inc. executive Jim Brock, and Jim Pitkow, a Silicon Valley entrepreneur who has sold companies to Google and VeriSign Inc., claim to have cracked the thorny computer-science problem of scouring the entire Web by using undisclosed technology to efficiently process and comb through chunks of content. The company says it will have over 10 billion Web pages in its index before the end of this month.

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