Viewing User Generated Content seventh most popular online activity in UK …

Posted on March 21, 2007
Filed Under Advertising, Analytics, Mobile, Newspapers, Search, Technology, Tools and Services, Traffic, Travel, Trends, User Generated |

iLevel Internet Usage statistics - the “Activities on the Web” category is quite interesting - UGC (I guess this covers MySpace etc. as well as reading comments on news sites etc.) is seventh most popular category:

Using e-mail 25.00 million Nov-06 BMRB Internet Monitor
Sourcing Info on Activities/Interests 21.27 million Nov-06 BMRB Internet Monitor
Making Travel Plans 17.05 million Nov-06 BMRB Internet Monitor
Looking at Cinema/Theatre/Concert Listings 14.88 million Nov-06 BMRB Internet Monitor
Listening to Music 12.12 million Nov-06 BMRB Internet Monitor
Looking at Job Opportunities 11.59 million Nov-06 BMRB Internet Monitor
Looking at User Generated Content 11.13 million Nov-06 BMRB Internet Monitor
Downloading Music (whether paid or free) 9.98 million Nov-06 BMRB Internet Monitor
Instant Messaging 9.41 million Nov-06 BMRB Internet Monitor
To watch video clips 9.30 million Nov-06 BMRB Internet Monitor
To play games 9.05 million Nov-06 BMRB Internet Monitor

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