links for 2007-04-05

Posted on April 5, 2007
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The Battle For Control Of The Media Marketplace » Publishing 2.0

“The media business is no longer about creating or even distributing content. It’s about controlling the platforms that create a marketplace for content and advertising. What is search but one big marketplace for content? Same with YouTube”.

(tags: media publishing advertising DoubleClick marketing Google Yahoo Microsoft)

links for 2007-04-04

Posted on April 4, 2007
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DoubleClick to Set Up an Exchange for Buying and Selling Digital Ads - New York Times

DoubleClick will allow Web publishers to sell their ads on their sites without identifying themselves. Some Web publishers may want their ads sold along with the name of their sites, but others may not want advertisers to see that they sell ads at a lower

(tags: advertising publishing network blind premium)
News and jobs for journalists :: Timesonline has ‘totally embraced the two way dialogue with readers’

Turns out the Times outsource moderation on the site … here the CEO of eModeration talks about how comment/feedback was a postive thing duri ng recent Times “launch” - “The whole of the first day was quite negative, by day two they were starting to fix

(tags: publishing media launch technology product_development testing PR moderation comment UGC journalism times)