Registration scheme foiled …
Posted on February 21, 2006
Filed Under Bad Things, Newspapers, Paid Content, Uncategorized | Leave a Comment
Steve Outing posts on his behaviour in relation to the “first article free of registration” strategy a good number of pubishers have deployed.
We are actively looking at this. From recent analysis there is evidence to support this theory - according to HBX - 92% of what we term “drive by” or causal users of the sites look at only one article during a visit despite there being very well targeted related artricles - 7% carry on so must be registered or register at this point. Not sure what happens to the other 1%.
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